About

Dale Howard - Over 50 Years Strong

Since 1975, our family has had the privilege of serving people, supporting local causes, and being part of the our communities through the automotive industry.

Dale Howard Auto is a third-generation family business - and we wouln’t be here without you. Thank you for all you do, we truly appreciate you.

Tony & Steve Howard - Owners

Experience the DH Difference

The Dale Howard Exceptional Experience

Big-city deals with a hometown feel

Founding the Howard Legacy

The generations of Howards who call IOWA FALLS home, pride themselves on forging strong personal & business relationships within the community. In addition to that, the Howard family name is synonymous with philanthropy and community outreach with special attention paid to education and health care.

Laying the Foundation with Dale and Marilyn Howard

Dale and Marilyn Howard laid the foundation with leadership gifts to Ellsworth Community College and the University of Iowa. Even after Dale's passing in 2015, the Dale Howard Family Activity Center on the ECC campus in IOWA FALLS and the Howard Family Pavilion inside Carver-Hawkeye Arena in Iowa City still stand as testament to Dale and Marilyn's generosity.

Steve Howard Continues the Legacy

But the Howard legacy of giving and service goes beyond just bricks and mortar. Steve Howard has been increasingly interested in dedicating his time and energy away from the dealership to health care in Hardin County. Now a seasoned member of the Hansen Family Hospital Board of Trustees, Steve was Chairman of the Board that helped spearhead an effort to build a new hospital in IOWA FALLS in 2014.

Glenda Howard's Education Focus

Steve's wife, Glenda Howard, taught third grade for 16 years and kindergarten for 10 in IOWA FALLS before retiring several years ago. She has remained active in the school system as a substitute teacher and more recently as a mentor. She has mentored up to 16 students in kindergarten through sixth grade on an annual basis and continues to donate much of her free time to area schools. In 2009, Glenda received the Governor's Volunteer Award after being nominated by IOWA FALLS Superintendent of Schools Dr. John Robbins.

The Next Generation

The Howards are extremely proud of the family tree that has populated Iowa's colleges and universities. Among the many Howard Family members who have earned degrees in their home state is Steve's son, Tony, now General Manager and Vice President at Dale Howard Auto Center. Like his father and grandfather, Tony, along with his wife Julianne, has carried the torch of community involvement. Tony has served as president of the IOWA FALLS Jaycees, president of the Highland Golf Club Board and as a board member with the IOWA FALLS Kiwanis. Julianne brings the three generations full circle as a sixth grade teacher in the IOWA FALLS-Alden Community School District. Their two sons, Prentice and Pierce, are both active in the local school system and involved in lots of activities.

Dale Howard Auto Center Today

Much like the family who founded it, Dale Howard Auto Center is a leader within the business community, supporting a variety of local area causes including the construction of the new Dale Howard Inc. Football Stadium at Cadet Field, Relay for Life, IOWA FALLS-Alden Booster Club, recent renovations at Legion Field, and the list goes on. The Howard Family members have always promoted an environment of supporting local area businesses, giving back time and money to the community, and encourages Dale Howard Auto Center employees to do the same.

Our Core Values

Who We Are & How We Behave

Teamwork

- It takes all of us, coming together, to create an exceptional experience

A group of dedicated individuals working together to achieve a common goal of providing an exceptional experience for all of our key stakeholders. We focus on getting it right, not on who gets the credit. Being a good team player. We understand there is no task beneath any one of us. “Not my job” is not in our vocabulary. Recognizing the impact of our individual actions and efforts, while supporting each other to reach our shared desired outcomes.

Authentic

- Open and honest. Be yourself and do what you say.

Genuine. Real. True to oneself. As individuals and as an organization, we commit to representing our values through our actions on a daily basis. We will collectively take responsibility for our actions and our outcomes. Knowing we are what we do, not what we say. Always doing the right thing for our customers, our fellow team members, and our providers, even when it’s not convenient.

Driven

-Driven by purpose to succeed together.

Motivated. Determined to succeed. Driven for you and driven by you. Willing to put in the work to get the job done right. Always striving for ways to improve for our customers, our fellow team members, and ourselves, without sacrificing our integrity. Taking action towards our common goals daily, choosing to focus on progress. Our history has taught us that we must persevere through challenges in order to celebrate successes.

Opportunity

- Investing in people, empowering growth.

Developing our people to allow us to grow our team from within. A commitment to continuous improvement, as individuals and as an organization. Giving our team members the support to become the best version of themselves, enabling us to provide an even better experience for all of our key stakeholders.

Giving Back

- Adding value for others with our time, our talents and our dollars.

Being a part of something bigger than ourselves. Recognizing that together we can have an even greater impact in the lives, causes, and communities we are privileged to serve. Supporting those that provide for us, taking care of them so they can grow and thrive with us. Adding value for others without expecting anything in return. Leaving this place even better than we found it.

Dale Howard of Waverly

In 2021 Dale Howard Auto Center acquired Kreuger Auto & Truck Villa in Waverly, Iowa. It has allowed us to support the Cedar Valley with Chrysler, Dodge, Jeep, & Ram and access to Chevy, GM, and Ford via IOWA FALLS Inventory. We provide exceptional customer experience with a mission to grow with the community as we have done for over 50 years in Iowa Falls.